Sponsorship activation program plays a critical role in the success of any sponsorship. We start working on the activation program at the early stages of deal signing to ensure that the rights are best utilised from the day of contracting itself.
Most events are between the duration of few days going upto couple of weeks, but the rights offered can be upto a year and more.
Our team ensures that the activation program doesnt start and end with the event itself and goes round the year to build a natural association with the sport and the IP.